A monitoring dashboard enables you to easily and effectively monitor all your digital marketing channels and your business performance by combining all your data sources into a single, beautiful dashboard.
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Monitoring data is essential to successful digital marketing campaigns - whether it's SEO or social media marketing or paid ads. But it's not enough to just track the data: you have to be able to relate it to your business metrics and business targets. Take a look at what a monitoring dashboard entails!
A monitoring dashboard is a cloud data analytics monitoring solution that lets you track your performance metrics and easily visualize your data sets. You'll be able to get a high-level view of your metrics or you can drill down and analyze the detail. For digital marketers, it's an excellent way to demonstrate the value of your work to your clients or bosses.
By using a dynamic dashboard that includes your client's relevant marketing KPIs and data sources all in one place, you can quickly explain how your strategies affect your client's bottom line, easily answer questions your clients might have, and reduce ad-hoc querying everyone will have access to the same data.
A monitoring dashboard will let you automatically pull data from your digital marketing channels - no need to be a software developer to visualize data or create reports. It also allows your marketing or advertising team to demonstrate your business's tangible benefits and explain to clients what you're doing and why you're doing it.
A monitoring dashboard should include the key performance indicators that give you or your client a good overview of your digital marketing efforts - so try not to overwhelm everyone with too many details.
Conversion rate is the number of visitors to your website who take a desired action, like making a purchase, taking a survey, or signing up for a mailing list.
Unique visitors is the number of different people who have visited your website over a given period of time.
CTR is the percentage of people who are exposed to an ad, or another call to action, and who then click on the ad or call to action in question.
Transactions is the number of times a visitor to your website has made a purchase through your website.
Like KPIs, there are a ton of different metrics you could choose to track using your monitoring dashboard. The best advice is to stick to metrics that give you actionable insights you can use to improve business processes, gain new customers, or improve sales performance issues.
Google AdWords cost-per-click (CPC)
This metric tells you the average cost you paid for every time a person clicked on one of your Google ads.
Google Analytics Return on Investment (ROI)
This metric tells you whether your ads have been profitable. It's calculated by subtracting costs from revenue, and then dividing by revenue.
Google AdWords total impressions
This metric tells you how often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
Facebook Insights page views
This metric shows the number of times your page’s profile has been viewed by both logged-in and logged-off people.
To make the most of this business tool, an effective dashboard should include all the platforms you're running online marketing efforts on. This will allow you to gauge how all your marketing efforts are interacting with one another so that you can reach your business goals. If you have custom data (from, say, Splunk or Grafana), or historical data you want to use, just upload a CSV file.
Google Analytics Includes GA4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Manager (Doubleclick)
Search Ads 360 (Doubleclick)
Adform
Campaign Monitor
Perfect Audience
Marchex
WebCEO
Custom Data
Google Sheets
keyword.com
Twitter 2 STEPS
DashThis' digital marketing dashboard sample gets your sales and marketing team off to a running start. It includes preset KPIs, multiple available data sources, and easy-to-use features.
Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your report
Whether you choose from among our preselected monitoring dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!
It's your data - customize your dashboard to reflect your branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
DashThis has the right dashboard for every marketing specialty, depending on the type of data you want to track and for whom.
SEO dashboard
Getting organic traffic to your website is key to a successful business. Make sure your website stays optimized with our SEO dashboard.
Digital marketing dashboard
Bring all your marketing channels together in one convenient dashboard. Easily track and report on everything from social media to paid ads to SEO.
Social media dashboard
Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.
Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best monitoring dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
