DashThis MCP Connector

DASHTHIS MCP CONNECTOR

MCP reporting for marketing teams

Bring your reports into the conversation. The DashThis MCP connector makes your dashboards callable straight from Claude and ChatGPT. Ask a question in plain language and get answers grounded in your real data, your clients' goals, and their full reporting history. No app-switching, no guessing. 

Works with Claude and ChatGPT. More MCP-compatible tools coming soon. 

Your MCP marketing data, now with AI intelligence

Ask Claude or ChatGPT how a client's SEO is doing and you'll get a confident guess. It doesn't know their actual numbers, their targets, or what happened three months ago, so guessing is all it can do. A marketing MCP connector fixes that.

Your AI reads the same validated, calculated data that already powers your client reports, so what comes back is something you can actually send.

MCP dashthis connector

Grounded in your real marketing data

Your metrics are collected and calculated inside DashThis before your AI ever sees them. That means no mismatched definitions and no made-up numbers, just answers you can trust.

Stay in your LLM

No more breaking your flow to open a web app. Ask for the insight where you're already working, in Claude or ChatGPT, and DashThis answers in the conversation.

Built for client work

DashThis was made for agencies reporting to many clients. Your data stays isolated per client and your delivery stays branded, so what you share still looks like it came from you.

How the DashThis marketing MCP connector works

Connecting your marketing data to AI with MCP takes three steps and about two minutes. No developer, no API keys.

mcp step 1 Step 1: Connect securely

Add DashThis as a connector in Claude or ChatGPT. Your data stays protected and access stays under your control.

mcp step 2 Step 2: Ask in plain language

"How did Client X's SEO report do last month?" Your AI calls DashThis and we answer with data grounded in that client's account KPIs and metrics. 

mcp step 3 Step 3: DashThis handles the rest

Refreshing, formatting, and client-ready branded delivery still run automatically in DashThis. The chat surfaces the insight; DashThis keeps the report alive.

Learn more about our MCP

How to use MCP for marketing reporting

This connector lets your AI tools read the dashboards on your DashThis account. 

What it cannot do: create, edit, delete, send or schedule anything in your DashThis account. At least not yet. 

Get a portfolio-wide read before a client call Get a portfolio-wide read before a client call

Ask which of your accounts moved most this month and get one answer covering all of them. What would take twenty minutes of dashboard-hopping takes one question.

Explain a metric that dropped Explain a metric that dropped

Ask why organic sessions fell and your AI compares the period against previous months in the same dashboard, then explains the change in language you can forward to a client.

Draft the report commentary Draft the report commentary

The numbers are the easy part; the write-up is the bottleneck. Ask for a plain-language summary of a dashboard's performance and edit from a first draft instead of a blank page.

Prepare for a meeting in one question Prepare for a meeting in one question

Ask what you should know before a client call. You get the highlights, the drops worth mentioning first, and the context you'd otherwise have to reconstruct from memory.

Check a number without leaving the doc you're writing Check a number without leaving the doc you're writing

Mid-way through a proposal or a recap email, ask for the figure. It comes back from the same validated data that's in the client's dashboard, so it matches what they already received.

Automate the reporting, not just the asking Automate the reporting, not just the asking

This is where the MCP stops and the platform starts. MCP is how you interrogate your marketing data; DashThis is what automates it. Dashboards refresh on their own, reports go out on the schedule you set, branded, per client, whether or not anyone opens a chat window. Marketing reporting automation and MCP access are two halves of the same job, and you want both.

MCP marketing insights that actually mean something

Generic analysis is free everywhere now. What isn't free is analysis that knows your client's numbers, their monthly goals, and the KPIs they actually care about. Because the connector reads your DashThis context, you get a real "now what" not a summary of numbers you already saw.

  • Digital Marketing Reporting Dashboard Software

    step 1 icon Check the health of every client at once

    Which accounts need your attention today?

    Ask your AI for a portfolio-wide read and DashThis surfaces where things are winning, slipping, or worth a closer look, across all your clients, without opening a single dashboard.

    • Performance health at a glance
    • Flag the clients that need attention first
    • Explain any result in plain language 
    Sign up for free trial
  • analytics reporting tools

    step 2 icon Give DashThis your context, once

    The more it knows, the better the answer.

    Feed your clients' goals, briefs, and target KPIs into DashThis and every future answer gets sharper. That accumulated context is what turns a generic AI reply into an insight only DashThis can give.

  • Dashboard Creator

    step 3 icon Delivery is still yours

    Branded, recurring, client-ready. 

    A one-off answer in a chat window disappears. A DashThis report doesn't. Insights come to life as branded dashboards and scheduled reports your clients actually receive, isolated per client and delivered on autopilot. The AI starts the conversation; DashThis makes it something you can put your name on.

Your favorite AI tools support the DashThis MCP

Claude and ChatGPT at launch, with more MCP-compatible tools on the way. Because MCP is an open standard, any assistant that supports it can connect.

Claude AI How to connect DashThis to Claude

  1. Open Claude on the web or in the desktop app
  2. Go to Customize, then Connectors,
  3. Search for DashThis, then click Connect to Claude
  4. Authorize the connection. 
  5. Start asking about your dashboards
View Claude setup

ChatGPT How to connect DashThis to ChatGPT

  1. Enable developer mode
  2. Go to ChatGPT Plugins 
  3. Select the plus button and create a New Plugin
  4. Enter the plugin details
  5. Authorize the connection
  6. Start asking about your dashboards
View ChatGPT setup

Coming soon

Let us know what AI provider we should support

Contact us

MCP marketing integrations: 34+ data sources, one connector

Most MCP servers connect one tool. DashThis connects your whole stack. Because the MCP reads from your DashThis dashboards, every platform you've already integrated is reachable through the same connector, with the same metric definitions your reports use.

See all DashThis integrations

Your data, under your control

You decide what your AI can reach, and you see exactly when data is shared. MCP marketing data access is read-only to start, scoped to your account, and every client's data stays isolated from every other.

AI Insight

What to look for in an MCP marketing platform

MCP servers for marketing are multiplying fast and they are not equivalent. Five things separate a connector you'll still be using in six months from one you'll abandon.

Calculated data, not raw API responses

 If the MCP hands your AI raw platform output, the AI does the maths, and it will do it differently than your report did. Look for metrics that are calculated once, before the AI sees them.

Coverage across your stack

One MCP per platform means one auth flow per platform, and cross-channel questions that nobody can answer. Prefer a connector that reaches everything.

Historical context

 An answer about last month is worth little without the twelve months behind it. The connector should reach your reporting history, not just current values.

Per-client isolation

If you report to more than one client, data from one must never appear in an answer about another. Ask how isolation is enforced.

Read-only by default

Broad write access to your marketing platforms from a chat window is a risk you don't need to take to get the benefit.

Something to show the client at the end of it.

A good answer in a chat window is still only an answer in a chat window. Your client never sees it, and next month you ask again from scratch. The connector should sit on top of a reporting platform that turns what you learn into a branded dashboard or a scheduled report, so the work leaves the conversation.

DashThis was built against all five, because it was built for agencies reporting to many clients before MCP existed.

The teams who already trust DashThis

DashThis is the power behind thousands of marketing dashboards created by and delivered for agencies and digital marketers every day. Still wondering if we’re really THAT cool? These folks seem to think so!

  • I was skeptical about DashThis’s new AI Insights but when I tried it, I was shocked. It sounded exactly like how I’d write it, with accurate and even insightful recommendations. I’m really looking forward to seeing how much time we can save this month.
    Pam Kearley - Director of Strategy Forge and Smith Pam Kearley Director of Strategy
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager Datmos
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Walk with Pic
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree

Frequently asked questions

What is the DashThis MCP connector?

It's a secure connection that lets AI tools like Claude and ChatGPT talk to your DashThis account. You ask a question in the chat, and DashThis answers with your real, structured marketing data.

What is MCP in marketing?

MCP, or Model Context Protocol, is an open standard that lets AI assistants connect directly to external data sources and tools. In marketing, it's what allows an assistant like Claude or ChatGPT to read your live campaign, analytics and reporting data instead of relying on what you paste into the chat.

How can I use MCP for marketing reporting?

Connect a reporting platform to your AI assistant over MCP, then ask questions in plain language: how a client performed last month, which accounts need attention, why a metric moved. The AI answers from your actual dashboard data. With DashThis, the reports themselves keep refreshing and going out on schedule, so MCP becomes the fast way to interrogate the data rather than a replacement for the reporting.

Which AI tools does it work with?

Claude and ChatGPT at launch, with more MCP-compatible tools on the way.

What marketing platforms support MCP?

Individual platforms are shipping their own MCP servers, but coverage is uneven and each one needs separate setup. Through DashThis, 34+ marketing platforms are reachable over a single MCP connection, including Google Analytics 4, Google Search Console, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Ahrefs, SEMrush, Moz, Mailchimp, Klaviyo, HubSpot and Shopify.

What's the difference between MCP and an API?

An API is how two applications exchange data, and it's usually built and maintained by a developer for a specific purpose. MCP is a standard way for AI assistants to reach data and tools, set up once by the person using it, and queried in plain language rather than through predefined endpoints. MCP connectors are typically built on top of APIs. 

Do I still need my DashThis dashboards?

Yes, and that's the point. The connector reads from the dashboards, data, and context you already have in DashThis. That's what makes the answers trustworthy and keeps your reports branded and scheduled.

Is my data safe?

Access starts read-only and is scoped to your account, and each client's data stays isolated. You're shown exactly what's shared with your AI tool and when.

Will it replace my reports?

No. It's a faster way to interrogate and explain your data. The reporting, branding, and delivery your clients rely on still live in DashThis.

How much does it cost?

It's available to all DashThis customers and those who are doing a free trial, as long as they have at least one dashboard created. 

Which DashThis plan includes the MCP connector?

All of them. The MCP connector is available on every DashThis plan and during the free trial, with at least one dashboard created.

Can MCP automate my marketing reporting?

Partly, and it helps to be precise about which part. MCP automates the asking: you get answers from live data without building a report or opening a dashboard. It doesn't automate delivery. In DashThis, the automation you're probably picturing already exists separately: dashboards refresh on their own and branded reports go out on the schedule you set, per client, without anyone typing a prompt.

Digital Marketing reporting dashboard

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