Email marketing dashboard

An email marketing dashboard displays key metrics, which will allow you to see the Return on Investment (ROI) of your email campaigns. Email marketing is an effective digital marketing strategy as it can target particular prospects and customers. The goal of email marketing is to convert prospects into customers, and turn existing customers into loyal users.

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Track your email marketing campaigns

With an email marketing tool, you can gather your email campaign data, make beautiful white label dashboards your clients will understand at a glance, and spare yourself the trouble of copy-pasting all your data manually.

What is an email marketing dashboard?

An email marketing dashboard displays metrics in real-time. This allows you to track the performance of your email marketing campaigns, and what can give you insight into what you can do to improve your businesses email campaign strategy. Email marketing is the act of sending out an email to multiple different destinations, also known as an "email blast."

What is an email marketing dashboard?

Why use an email marketing dashboard?

An email marketing dashboard will give you a high-level overview of your email campaign. You'll also be able to monitor your email marketing efforts by tracking key metrics and performance indicators.

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Why use an email marketing dashboard?

What are the benefits of using an email marketing dashboard?

Apart from the convenience of having all your data in one place, an email marketing dashboard will allow you to have a precise understanding of your email marketing campaign efforts by tracking important metrics. A dashboard will also help you build a solid working relationship with your clients, since you'll be able to share your the data you've collected with them directly.

email marketing dashboard

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What are the best email campaign KPIs?

Track the key metrics you need to optimize your email marketing efforts: from click rate, bounce rate, number of emails delivered, open rate, conversion rate, total number of social shares. Here are the most important to start off with:

Email marketing dashboard
  • Subscribers

    Subscribers

    This historic widget shows the number of people that subscribed through your email reach out.

  • Open and click rate

    Open Rate & Click Rate

    Open rate tracks if someone opened the email that they have received, whereas the click rate allows you to see if people are clicking on links found within your email.

  • unsubscribe

    Unsubscribe

    Unsubscribe allows you to see how many people unsubscribed to your email.

     

Add your other integrations

In addition to email marketing, we also support digital marketing analytics tools for PPC, SEO, social media. No more manually entering data into Excel - just add your integrations to create an all-in-one digital marketing dashboard with all the key performance indicators and marketing data you'll need to track and report on your digital marketing efforts.

Get started with our email marketing dashboard template

Our email marketing report template has everything you need to get started quickly: it’s pre-built with the standard KPIs you need, and it’s fully customizable so that you can visualize the data you want, the way you want.

email marketing dashboard template

How to create an email marketing dashboard

A comprehensive email marketing dashboard doesn't need to take you hours; DashThis helps you see your email analytics in real-time within 5 minutes!

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Create your DashThis account Create your DashThis account

In just a few clicks, you'll be tracking your email marketing data! Enter your email, create a password, and you're done! You can even start with a 15-day free trial.

Connect your data sources Connect your marketing data sources

Whether you're looking to track just your email campaigns, or you want to include Google Analytics, ecommerce, or SEO; DashThis connects with all the marketing tools you need.

Create your marketing dashboard Create your email marketing dashboard

You can either choose from one of our preset templates, or you can create your own email marketing dashboard from scratch!

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White label metrics dashboards

It's your data - customize your dashboard to reflect your branding.

Custom URL icon Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

Custom design icon Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

White label themes 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

More analytics dashboard examples

As crucial as it is to track your email campaign data, there are tons of other things to track to keep an eye on your marketing efforts too! Not to worry though, DashThis offers plenty of other dashboard templates to help you out!

Email marketing dashboards

Google Analytics dashboard template Google Analytics dashboard template

Track your sessions, users, goal completions, and individual channel performance easily with this Google Analytics dashboard template.

Explore this dashboard

Ecommerce report template Ecommerce report template

Combine your total sales, traffic sources, conversion rate, and more in this easy-to-set-up ecommerce report template.

Explore this dashboard

SEO dashboard template SEO dashboard template

From organic traffic performance, to keyword ranking, to click-through rate, you'll never miss a beat with this dashboard template.

Explore this dashboard

Learn more about email marketing

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

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Still need a hand?

DashThis isn't just an epic reporting software with the features you need. It's also an awesome group of people here to give you a helping hand with your client reporting whenever you need!

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