What is a web reporting tool
A web reporting tool is an interactive reporting software that lets you track and report on online marketing activities and ultimately demonstrate the value of your marketing work to management or clients.
The Best Web Reporting Tool For Marketers
A web reporting tool is a SaaS web reporting system that lets you track, visualize and report on your web-based marketing in real-time and in a single platform.
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Web reporting software for marketers
Ad hoc reporting is less than ideal: digital marketers need data analysis capabilities across multiple marketing channels and analysis tools that lets them see how these channels are working together and influencing each other. That's where web reporting software comes in - read on to find out more.
Why use a web reporting tool
It has all the reporting features you'll need and all the KPIs your clients will want to know about in one place - this means that you'll easily be able to explain marketing strategies and allow clients to make informed decisions.
What are the benefits of using a web reporting tool
Your web reporting tool will let you: build a strong relationship with your clients, ensure they understand the value of your work and improve the quality of business and marketing decision making.
What are the best web reporting KPIs?
There are a ton of different KPIs you can choose for web analytics. The trick with selecting KPIs is to have just enough to provide you with business intelligence and data sets that let you understand the big picture without being overwhelmed with detail.
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Conversion rate
This KPI shows you the percentage of sessions that resulted in a user taking a desired action (like making a purchase or signing up to a newsletter).
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Unique website visitors
This KPI shows you how many individual visitors have navigated to your website over a given period of time.
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Bounce rate
This KPI tells how many visitors to your website are leaving after visiting only one page on your site.
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Pages per session
This KPI displays the average number of pages that visitors have gone to during a visit to your website.
What are the top web reporting metrics?
Just like KPIs, it's important that you track the right metrics. You should focus on metrics whose stats allow you to make meaningful changes to your marketing tactics. Here's a list of just a few key metrics:
Goal completions & conversions
This metric displays your top converting goals by number of goal completions.
Sessions
This metric displays the number of sessions that users have had on your website.
Page views
This metric shows the number of pages that were viewed on your site.
New users
This metric displays the number of new end-users that have visited your site compared to returning users.
What platforms should a web reporting tool include?
A good web reporting dashboard should include data from all your marketing channels. That way, you can better understand how your channels play off each other, what's working and what might need some follow-up.
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Google Analytics 4
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Google Ads (Adwords)
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Meta Ads
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TikTok Ads
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Hubspot
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Klaviyo
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Facebook Insights
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Facebook Ads
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Facebook Business Manager
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Instagram
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Instagram Ads
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LinkedIn Pages
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LinkedIn Ads
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YouTube
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Google Search Console
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Google My Business
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SEMrush
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Moz
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Ahrefs
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Bing Ads (Microsoft Advertising)
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Google+
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Mailchimp
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CallRail
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Campaign Monitor
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WebCEO
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Custom Data
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Google Sheets
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keyword.com
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Web reporting dashboard example
Create your own web reporting dashboard with all your web analytics in one place. DashThis' dashboard sample gets will get you off to a flying start, thanks to its preset KPIs, multiple available data sources, and easy-to-use report builder features.
How to create a web reporting dashboard
Plug in your own data from across different marketing platforms for easy data visualization and self-service reporting. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your tools
Connect all your tools and DashThis fetches the data automatically (no more MySQL or plugging numbers into Excel)!
Create your marketing report
Choose from among our preselected templates, or create your own from scratch. Just drag and drop KPIs, generate a report, and automatically send a PDF copy!
White label web reporting dashboard design
Since your analytics dashboards are really your way of showing the results of your marketing efforts to your clients, it's important that they reflect your brand.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% White label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
More dashboards for digital marketers
DashThis has dashboards for every marketing reporting application, depending on the type of data you want to track and for whom.
Agency dashboard
Agencies work from a slightly different data set than what their clients ultimately see. Our agency dashboard is ready to roll with actionable KPIs chosen with agencies in mind.
Ecommerce dashboard
If you're running an online business you need to track a ton of different things, like revenue, product sales, and conversion rate. Our ecommerce dashboard makes it easy.
Facebook dashboard
There is a goldmine of potential customers on Facebook but you have to optimize your campaigns so that they're effectively targeted. That where our dashboard comes in.
Web reporting dashboard best practices
Take your web browser over to our blog for tricks of the trade and digital marketing best practices. Also sign up to our newsletter - it's packed full of information, updates and more.
Join the Club… We Saved You a Seat!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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Easy, convenient, and fast to set up.
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The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
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We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
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DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
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Game changer for client communications and expectations. Also help in the sales process!
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We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
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Saves a lot of time as I can pull data from various channels all within one platform!
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Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
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I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
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Simple, easy, flexible, and versatile tool with a great UI.
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Phenomenal customer service.
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This tool has helped us close new accounts and improve customer satisfaction.
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DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
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We use so many different reporting platforms - this consolidates what we give our clients.
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DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
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We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
