UTM Campaign Builder - Free UTM Generator for Marketers


Use our free UTM campaign builder to track your marketing campaigns

Elevate your marketing campaigns with our UTM Generator, a free tool that simplifies tracking with a user-friendly campaign URL builder. Easily add campaign parameters to your links and enhance your campaign performance.

Generate your UTM

How it works ?

Our UTM Generator makes it easy to create custom UTM parameters for tracking campaign performance. This intuitive tool allows you to effortlessly generate UTM codes by inputting key details such as campaign source, campaign medium, campaign name, and more. Fill in the required fields, and our tool automatically generates UTM-enhanced URLs that can be used in your upcoming marketing campaigns.

Input Campaign Details Input Campaign Details

Provide essential campaign information, including the source (e.g., email campaign, social media), medium (e.g., CPC, organic), and campaign name (e.g., summer_sale).

Generate UTM Codes Generate UTM Codes

With a click of a button, our UTM Generator creates unique UTM parameters that can be appended to your URLs. Each UTM code is tailored to your campaign, allowing you to track and analyze the performance of specific marketing initiatives (ex:

Track Campaign Performance Track Campaign Performance

Use the generated UTM-enhanced URLs in your marketing efforts. When users click these URLs, the UTM parameters are captured in analytics platforms like Google Analytics 4, providing valuable insights into traffic sources, user behavior, and conversion.

What is a UTM ?
UTM stands for "Urchin Tracking Module." UTM parameters are tags added to a URL to track various sources, mediums, campaigns, and other information about how users arrive at a website. They are commonly used in digital marketing campaigns to measure the effectiveness of different marketing channels and strategies. UTM parameters are appended to the end of a URL and can provide insights into which marketing efforts drive traffic, conversions, and other key metrics on a website.

Frequently Asked Questions

What is a UTM code?

A UTM code, short for Urchin Tracking Module code, is a snippet of text added to the end of a URL to track the performance of marketing campaigns. It consists of parameters that help identify the source, medium, campaign name, and other relevant details of a visitor's journey to your website.

What does UTM stand for?

UTM stands for Urchin Tracking Module. It is a system widely used to track and analyze the effectiveness of online marketing campaigns.

Why are UTM codes important for marketers?

UTM codes provide valuable insights into the performance of different marketing channels and campaigns. Using UTM parameters, marketers can track which channels drive the most traffic, conversions, and engagement on their websites, helping them optimize their marketing strategies for better results.

What are the main components of a UTM code?

The main components of a UTM code include:

  • Source: The origin of the traffic, such as a search engine or social media platform.
  • Medium: The marketing medium, such as email, CPC (cost-per-click), or referral.
  • Campaign: The name of the specific marketing campaign or initiative.
  • Campaign Term (optional): Keywords used in paid search campaigns.
  • Campaign Content (optional): Specific variations used in A/B testing or ad campaigns.
  • UTM link: A UTM link is a standard URL with UTM parameters added to track the effectiveness of online marketing campaigns across traffic sources and publishing media.
  • UTM ID: A UTM ID is a custom parameter in a UTM-coded URL that tracks a unique identifier for a specific custom campaign. You can also use a specific campaign ID.

What is a UTM campaign?

A UTM campaign is a specific marketing initiative or promotion you want to track separately from other activities. It helps you monitor the performance of individual campaigns and compare their effectiveness in driving traffic and conversions.

How do UTM codes help in tracking campaign performance?

UTM codes allow you to attribute website traffic and conversions to specific marketing efforts. By analyzing the data collected from UTM parameters, you can identify which campaigns generate the most valuable results and allocate your marketing budget accordingly.

Can I use UTM codes for offline marketing activities?

UTM codes can be used for offline marketing activities such as print ads, billboards, and direct mail. Create unique UTM codes for each offline campaign and include them in your promotional materials. When visitors type the URLs with UTM parameters into their browsers, their interactions can still be tracked in your analytics tools.

Are there any best practices for using UTM tracking codes?

Yes, some best practices include:

  • Be Consistent with Naming Conventions: Use consistent and clear naming conventions for your campaign parameters (e.g., utm_source, utm_medium). This helps maintain data integrity and makes analyzing performance across different campaigns easier.

  • Use Meaningful and Descriptive Names: Ensure that your names for your UTM parameters are meaningful and descriptive. For instance, utm_campaign=spring_sale_2023 provides more context than utm_campaign=sale.

  • Keep Parameters Short and Simple: Avoid using long or overly complex parameter values. Short, simple, and relevant terms are easier to manage and analyze. For example, use utm_medium=email instead of utm_medium=marketing_email_campaign.

Use Your UTM Code with our best integrations

Don't let valuable marketing insights slip through the cracks. Unlock the full potential of UTM tracking with DashThis. Try our integrations and take your marketing campaigns to new heights. Sign up for a free trial today and discover how DashThis can revolutionize your marketing analytics workflow.

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