A website dashboard a project management and data visualization tool that lets you stay on top of all your online marketing data sources in a single digital dashboard. By displaying all your data points in a beautiful and easy to understand user interface you'll be able to ensure your web pages are optimized and performing the way you want them to.
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There's more to website effectiveness than just slapping a few keywords in to a landing page and hoping for the best. Web analytics can be data heavy but that's where a website dashboard comes in: it lets you look at the big picture or drill down into the stats to see what's really happening at the backend.
A website dashboard is an online report where your website data -- from ecommerce to web analytics -- is displayed. You're able to combine different data sources in one dashboard or you can create dashboards for different channels - it's totally up to you.
Having all your data in one spot makes for more efficient reporting since you're not juggling multiple documents when you put everything together. It also means you can track how different marketing channels are affecting one another.
The main advantage is the amount of business intelligence you're able to generate, and this means you can improve your content and web design to ensure that the user experience is driving sales and conversions.
The exact KPIs you're going to track depends on your business and your goals, but here are a few you might want to think about including in your dashboard.
The multi-column KPI widget shows you the number of sessions, bounce rate, goal completions, and conversion rate of your top traffic sources.
This KPI widget displays the top landing pages according to number of sessions.
This KPI widget displays the number and percentage of sessions according to type of device used (e.g. iOS or Android).
This multi-column KPI widgets shows you the number of sessions and bounce rate for each type of web browser used to explore your website.
Start with these top metrics in your dashboard UI and then add more or switch some out as needed.
Conversion rate
This metric tells you the percentage of users who have taken a desired action (like making a purchase or signing up to a newsletter).
Goal completions & conversions
These metrics measure the total number of goal completions and goal conversions for a particular website.
Bounce rate
Bounce rate tells you the percentage of users who visit a web page and then navigate away from the website without visiting another page on that site.
Sessions
Sessions measures the number of sessions (defined as a set of interactions on a website in a given amount of time) during a period of time.
Your digital marketing dashboard should include all the digital marketing tools you're using. We support the major digital marketing tools, from social media to SEO to web analytics and if you want to include data from a source we don't support (say, a CMS like Wordpress or some other SaaS web app or desktop application), just upload a CSV file and we'll handle the rest.
Google Analytics Includes GA4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Manager (Doubleclick)
Search Ads 360 (Doubleclick)
Adform
Campaign Monitor
Perfect Audience
Marchex
WebCEO
Custom Data
Google Sheets
keyword.com
Twitter 2 STEPS
DashThis' website dashboard template is tailor made for digital marketers wanting a solid control panel for their website data. It includes the top KPIs, automatic data fetching and the ability schedule PDF reports to be sent out via email. Best of all, you won't need an IT degree and 10 years experience with CSS to make sense of your data.
It's super easy to get started with DashThis. Choose your plugins, connect your data sources and get real-time data analysis.
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your marketing report
Whether you choose from among our preselected digital marketing dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!
Show your data exactly how you want with our dashboard customization options.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% White label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.
SEO dashboard template
There's a lot that goes into SEO so make sure your website is ranking like it should with our SEO dashboard template.
Google Analytics dashboard template
Web analytics reporting doesn't need to be time consuming and with our Google Analytics dashboard template it won't be.
Social media dashboard template
Social media is a great marketing channel but only if your contenting is performing well, and that's where our social media dashboard template comes in.
Our blog is a gold mine of digital marketing info -- check it out for tips on best practices and more!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
