Top PPC KPIs Included
Our PPC report template includes the most commonly used KPIs. Plus, if you’ve got different ones in mind, you can swap them in easily!
An awesome PPC Report Template for Marketers and Agencies
Setting up an advertising campaign for your company takes time. And once your results start coming in, creating a good PPC report is important to determine your ROI and get a performance overview. Easily measure and analyze your paid campaign results in a monthly PPC report!
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Start Reporting Now with our PPC Report Template
Your paid search campaigns involve many data points, from campaign costs to the number of clicks and impressions to ROAS. With our preset PPC report example, all you have to do is plug in your paid marketing data, and you’re all set to start reporting!
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Clicks & Costs
Ensure that you’re getting the most bang for your buck by tracking your:
- Clicks
- Cost Per Click (CPC)
- Cost
- Cost per acquisition (CPA)
- And more!
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Conversions
Determine if your target audience is acting on what they see in your ads with the following KPIs:
- Conversion
- Assisted conversion
- Conversion rate
- Conversion value
- And more!
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Revenues
Make sure that your ads are paying off by including the following KPIs in your PPC report:
- Revenues
- Return On Ad Spend (ROAS)
- Return on investment (ROI)
- Revenue Share (RPC)
- And more!
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Ad performance
Get the details on your ad performance by tracking your:
- Quality score
- Avg. Position
- CTR
- And more!
How to create your own PPC report
Plugging your own data from across a multitude of PPC tools into our beautiful PPC report template is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital tools
Include your Google AdWords and Bing Ads data… all in the same report!
Select your report template
Choose the PPC / SEM report template from the drop-down menu, and you’re all set!
One PPC report, all your PPC tools
If Google AdWords and Bing Ads aren’t enough, DashThis connects to 30 other digital marketing tools too!
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Google Ads (Adwords)
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Bing Ads (Microsoft Advertising)
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Facebook Ads
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Facebook Business Manager
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Instagram Ads
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LinkedIn Ads
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SEMrush
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Adform
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Campaign Manager (Doubleclick)
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Search Ads 360 (Doubleclick)
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Formstack
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ClickMeter
Create an automated PPC report
Our automated PPC reporting tool enables you to save time by starting with our PPC report template while still providing you with all the customization power you would expect from a reporting tool!
Custom Data
Show your PPC data the way you want with custom widgets! Pie chart? Historic chart? Trend widget? We’ve got it all!
Share your PPC Report
Share your reports with your clients in seconds with automatic email dispatches, easy-to-share URLs, and printable PDFs. The choice is yours!
Your brand
Whether you add your own or your client's logo, make your report reflect your brand with our custom theme feature! Pick your colors and choose how the data is presented: your SEO report could have looked better.
Completely automated
We do the heavy lifting! No more fetching data and copy-pasting in excel spreadsheets or Google sheets; the entire process is automated!
Your own template
Don't start your dashboards from scratch; choose from one of our preset templates or create your report template in seconds!
All-in-one
Simply connect your integration account and drag and drop your widgets onto your report to create a fantastic dashboard that includes all the most critical metrics.
Create Varied PPC Reports
No matter what kind of PPC report you’re creating, DashThis has the template for you!
AdWords Report
How are your Google AdWords campaigns paying off? Is your CTR what you were hoping for? What about your conversion rate? Your AdWords report holds all the answers.
Bing Ads Report
Gather your Bing and Yahoo paid campaign data in a Bing Ads report to see how your ads are performing on those channels.
Analytics Report
See how your visitors are interacting with your brand online, and compare the results among different browsers, landing pages, or devices.
Facebook Ads Report
See which of your Facebook Ads tactics work, how your ads can be optimized, and how your money can be invested wisely in a Facebook Ads report template.
LinkedIn Ads Report
See how your ad targeting is working for you on LinkedIn ads by tracking your conversion rate, number of impressions, engagement rate, and much more!
Instagram Ads Report
Track your ad clicks, conversion value, cost per click, and many more KPIs to see how your Instagram ads are performing.
Other Templates for PPC Marketers
DashThis has a whole lot of templates used by hundreds of PPC marketers like you. Take a look!
SEM Report Template
SEM reporting can seem pretty complex, but with our handy SEM report template, you'll be off to a running start!
Social Media Report Template
Track your performance, optimize your campaigns, and show your results with our comprehensive social media report template.
Email Report Template
Finding the right tone and message to send to your audience isn't always easy. Track your campaign results with our email report template!
Digital marketing Report Template
This digital marketing report template contains all the KPIs you need, already set up in a beautiful report to help you keep track of all your marketing data.
Google ads Report Template
Keep up with your client’s Google Ads campaigns and create awesome custom reports in seconds.
SEO Report Template
Picking the right SEO KPIs can quickly become overwhelming. Fortunately, Dashthis has your back with an SEO report template you can use immediately!
Join the Club… We Saved You a Seat!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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