An awesome PPC Report Template for Marketers and Agencies

Setting up an advertising campaign for your company takes time. And once your results start coming in, creating a good PPC report is important to determine your ROI and get a performance overview. Easily measure and analyze your paid campaign results in a monthly PPC report!

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Start Reporting Now with our PPC Report Template

Your paid search campaigns involve many data points, from campaign costs to the number of clicks and impressions to ROAS. With our preset PPC report example, all you have to do is plug in your paid marketing data, and you’re all set to start reporting!

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Top PPC KPIs Included

Our PPC report template includes the most commonly used KPIs. Plus, if you’ve got different ones in mind, you can swap them in easily!

PPC report templates illustration
  • clicks ppc report

    Clicks & Costs

    Ensure that you’re getting the most bang for your buck by tracking your:

    • Clicks
    • Cost Per Click (CPC)
    • Cost
    • Cost per acquisition (CPA)
    • And more!
  • ppc conversion report


    Determine if your target audience is acting on what they see in your ads with the following KPIs:

    • Conversion
    • Assisted conversion
    • Conversion rate
    • Conversion value
    • And more!
  • ppc revenue report


    Make sure that your ads are paying off by including the following KPIs in your PPC report:

    • Revenues
    • Return On Ad Spend (ROAS)
    • Return on investment (ROI)
    • Revenue Share (RPC)
    • And more!
  • ad performance report

    Ad performance

    Get the details on your ad performance by tracking your:

    • Quality score
    • Avg. Position
    • CTR
    • And more!

Want to automate your reporting?
View your campaign data in our PPC report template!

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How to create your own PPC report

Plugging your own data from across a multitude of PPC tools into our beautiful PPC report template is as easy as 1-2-3!

ppc report generator

ppc report template step 1 Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

ppc report template step 2 Connect your digital tools

Include your Google AdWords and Bing Ads data… all in the same report!

ppc report template step 3 Select your report template

Choose the PPC / SEM report template from the drop-down menu, and you’re all set!

One PPC report, all your PPC tools

If Google AdWords and Bing Ads aren’t enough, DashThis connects to 30 other digital marketing tools too!

See all integrations

See your paid marketing data in DashThis today!
Get 10 dashboards for 15 days!

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Create an automated PPC report

Our automated PPC reporting tool enables you to save time by starting with our PPC report template while still providing you with all the customization power you would expect from a reporting tool!

Explore our PPC Reporting Tool!
PPC report customizer

Custom Data icon Custom Data

Show your PPC data the way you want with custom widgets! Pie chart? Historic chart? Trend widget? We’ve got it all!

PPC report sharing icon Share your PPC Report

Share your reports with your clients in seconds with automatic email dispatches, easy-to-share URLs, and printable PDFs. The choice is yours!

White Label PPC Report icon Your brand

Whether you add your own or your client's logo, make your report reflect your brand with our custom theme feature! Pick your colors and choose how the data is presented: your SEO report could have looked better.

Completely automated

We do the heavy lifting! No more fetching data and copy-pasting in excel spreadsheets or Google sheets; the entire process is automated!

Your own template

Don't start your dashboards from scratch; choose from one of our preset templates or create your report template in seconds! 


Simply connect your integration account and drag and drop your widgets onto your report to create a fantastic dashboard that includes all the most critical metrics.

Create Varied PPC Reports

No matter what kind of PPC report you’re creating, DashThis has the template for you!

Report Types illustration

AdWords report icon AdWords Report

How are your Google AdWords campaigns paying off? Is your CTR what you were hoping for? What about your conversion rate? Your AdWords report holds all the answers.

Create your AdWords report

Bing Ads report icon Bing Ads Report

Gather your Bing and Yahoo paid campaign data in a Bing Ads report to see how your ads are performing on those channels.

Create your Bing Ads report

Analytics report icon Analytics Report

See how your visitors are interacting with your brand online, and compare the results among different browsers, landing pages, or devices.

Create your Analytics report

Facebook Ads report icon Facebook Ads Report

See which of your Facebook Ads tactics work, how your ads can be optimized, and how your money can be invested wisely in a Facebook Ads report template.

Create your Facebook Ads report

LinkedIn Ads Report icon LinkedIn Ads Report

See how your ad targeting is working for you on LinkedIn ads by tracking your conversion rate, number of impressions, engagement rate, and much more!

Create your LinkedIn Ads report

Instagram Ads report icon Instagram Ads Report

Track your ad clicks, conversion value, cost per click, and many more KPIs to see how your Instagram ads are performing.

Create your Instagram Ads report

Other Templates for PPC Marketers

DashThis has a whole lot of templates used by hundreds of PPC marketers like you. Take a look!

report templates illustration

SEM report template icon SEM Report Template

SEM reporting can seem pretty complex, but with our handy SEM report template, you'll be off to a running start!

See our SEM report template

social media report template icon Social Media Report Template

Track your performance, optimize your campaigns, and show your results with our comprehensive social media report template.

See our Social media report template

Email report template icon Email Report Template

Finding the right tone and message to send to your audience isn't always easy. Track your campaign results with our email report template!

See our Email report template

Digital marketing Report Template Digital marketing Report Template

This digital marketing report template contains all the KPIs you need, already set up in a beautiful report to help you keep track of all your marketing data.

See our custom digital marketing template

Google ads Report Template Google ads Report Template

Keep up with your client’s Google Ads campaigns and create awesome custom reports in seconds.

See our custom Google Ads template

SEO Report Template SEO Report Template

Picking the right SEO KPIs can quickly become overwhelming. Fortunately, Dashthis has your back with an SEO report template you can use immediately!

See our custom digital marketing template

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santala - Digital Planner Juho Santala Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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