Top PPC KPIs Included
Our PPC report template includes the most commonly used KPIs. Plus, if you’ve got different ones in mind, you can swap them in easily!
A PPC Report Template for Marketers and Agencies
See all your paid campaign results in a single PPC report!
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Start Reporting Now with our PPC Report Sample
From campaign costs to the number of clicks, impressions to ROAS, your PPC campaigns involve many different KPIs. With our preset PPC report example, all you have to do is plug in your paid marketing data, and you’re all set to start reporting!
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Clicks & Costs
Ensure that you’re getting the most bang for your buck by tracking your:
- Clicks
- Cost Per Click (CPC)
- Cost
- Cost per acquisition (CPA)
- And more!
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Conversions
Determine if your target audience is acting on what they see in your ads with the following KPIs:
- Conversion
- Assisted conversion
- Conversion rate
- Conversion value
- And more!
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Revenues
Make sure that your ads are paying off by including the following KPIs in your PPC report:
- Revenues
- Return On Ad Spend (ROAS)
- Return on investment (ROI)
- Revenue Share (RPC)
- And more!
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Ad performance
Get the details on your ad performance by tracking your:
- Quality score
- Avg. Position
- CTR
- And more!
How to create your own PPC report
Plugging your own data from across a multitude of PPC tools into our beautiful PPC report template is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital tools
Include your Google AdWords and Bing Ads data… all in the same report!
Select your report template
Choose the PPC / SEM report template from the drop-down menu, and you’re all set!
One PPC report, all your PPC tools
In case Google AdWords and Bing Ads aren’t enough, DashThis connects to 30 other digital marketing tools too!
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Google Ads (Adwords)
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Bing Ads (Microsoft Advertising)
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Facebook Ads
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Facebook Business Manager
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Instagram Ads
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LinkedIn Ads
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SEMrush
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Adform
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Campaign Manager (Doubleclick)
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Search Ads 360 (Doubleclick)
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Formstack
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ClickMeter
Create an automated PPC report
Our automated PPC reporting tool enables you to save time by starting with our PPC report template, while still providing you with all the customization power you would expect from a reporting tool!
Custom Data
Show your PPC data the way you want with custom widgets! Pie chart? Historic chart? Trend widget? We’ve got it all!
Share your PPC Report
Send a PDF or web version of your report, or even set up an automatic email dispatch. Either way, your team and your clients will always know what’s going on!
White Label PPC Report
Our PPC report template can be entirely redesigned to fit your brand’s aesthetic, whether it’s a custom design, a custom URL, or both!
Create Varied PPC Reports
No matter what kind of PPC report you’re creating, DashThis has the template for you!
AdWords Report
How are your Google AdWords campaigns paying off? Is your CTR what you were hoping for? What about your conversion rate? Your AdWords report holds all the answers.
Bing Ads Report
Gather your Bing and Yahoo paid campaign data in a Bing Ads report to see how your ads are performing on those channels.
Analytics Report
See how your visitors are interacting with your brand online, and compare the results among different browsers, landing pages, or devices.
Facebook Ads Report
See which of your Facebook Ads tactics work, how your ads can be optimized, and how your money can be invested wisely in a Facebook Ads report template.
LinkedIn Ads Report
See how your ad targeting is working for you on LinkedIn ads by tracking your conversion rate, number of impressions, engagement rate, and much more!
Instagram Ads Report
Track your ad clicks, conversion value, cost per click, and many more KPIs to see how your Instagram ads are performing.
Other Templates for PPC Marketers
DashThis has a whole lot of templates used by hundreds of PPC marketers like you. Take a look!
SEM Report Template
SEM reporting can seem pretty complex, but with our handy SEM report template, you'll be off to a running start!
Social Media Report Template
Track your performance, optimize your campaigns, and show your results with our comprehensive social media report template.
Email Report Template
Finding the right tone and message to send to your audience isn't always easy. Track your campaign results with our email report template!
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