Starting with the Basics
Before getting into the details of the reporting aspect, it's important to understand why SEO is a crucial aspect of your marketing strategy, and what its basic principles are.
The fundamentals of the ideal SEO reporting dashboard
SEO reporting provides you with the tools you need to know if all your efforts are worth it. But what exactly is a SEO report? how do you even start creating one?
What does the perfect SEO report look like?
Not all SEO reports are created equal, and in some cases (like this one), looks are important. When you're creating you SEO report, here are a few important factors to always keep in mind.
SEO: Manual Reporting vs. Automated Reporting
Manual reporting has its advantages (namely, near-infinite flexibility), whereas automated reporting gives you the gift of time and unbeatable efficiency. But which is right for you?
Your Foolproof SEO Report Template [Infographic]
Now that SEO reporting is at the top of your list of priorities, and you know how to go about creating your reports, you're ready to actually do it! But what should the finished product look like exactly?
Top 10 SEO Reporting Must-Reads
There are a multitude of SEO reporting resources out there that can help you better understand everything from Google's ranking factors, to which KPIs are important to track, to why SEO reporting is so crucial to the agency-client relationship.