As a marketer or a website owner, one of your objectives is to generate traffic that will lead to customers. Not only do you need to understand where your traffic is from to optimize each channel, but you also want to measure your website traffic growth over a period of time. Here’s everything you need to know about traffic growth.
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Templates using this KPI
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Integrations using this KPI
Website traffic growth is a marketing metric that measures the growth in visitors to your website over a specific period of time. It’s a key metric to track and improve because it measures your marketing efforts and shows the increase in the potential client you get.
In order to track your traffic sources for your website, you will need a Google Analytics account and navigate to Acquisition » Channels. To measure your monthly overall traffic growth, you will subtract the total number of sessions last month from the total number of sessions this month.
As with many metrics, the traffic growth benchmark varies depending on many factors like the industry, the audience, the attractivity of product/service, the company stage, etc. You do want to see a constant or seasonal traffic increase year over year or month over month, depending on how often you want to measure your website traffic growth.
If you see a decrease in your website traffic, you might want to look further. Although website traffic growth indicates growth in awareness, it does not absolutely result in revenue or a paying customer. This is why it’s important to track it alongside other metrics to get a better birds’ eye of your marketing efforts.
It’s a good idea to measure your traffic growth on various different templates. Here are a few:
Google analytics report template
Our Google Analytics report template enables you to gather all your key metrics in a single, nice-looking Google Analytics custom report for your client! Measure acquisition sources like organic traffic or referral traffic, average time on page, conversation and bounce rate, etc.
Digital marketing report template
Track your digital marketing efforts in one easy-to-understand marketing report. Our digital marketing reports let you track your content strategy efforts, email marketing campaigns, PPC results, and your social media presence all in one spot.
SEO report template
Gather all your favorite SEO tools, from Google Analytics to SEMrush, Ahrefs, and way more into a single, awesome SEO report! There are so many KPIs you need to be tracking in your SEO report like search traffic, Conversion Rate, Click-through rate, Keyword Ranking, Link Building stats, etc.
Here are some of the best practices you should keep in mind to achieve website traffic growth.
Track it alongside other metrics
As previously mentioned, tracking only your web traffic could be a mistake, as it does not accurately portray the whole picture. Try also checking the conversion rate, to see if those visitors actually make a purchase. It’s as important to track the conversion metrics as it is to track the acquisition ones.
Optimize your SEO
Optimizing your on-page SEO as well as the SERP (search engine result page) is paramount. Focus on organic search, target specific search terms, or long-tail keywords that get you a good ranking on Google that can drive traffic from potential new users.
Get creative with content
While optimizing your SEO, you could definitely give your content marketing strategy a little revamp and think of new content that could help you rank on Google search and get new users. Case studies, landing pages, and guest posting: get creative with your content and get those users engaged.
