KPIs & Metrics
This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
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KPIs & Metrics Google Analytics 4 Glossary for Marketers: 16+ GA4 Metrics Explained
Unfamiliar with a pesky GA4 term? Refer to this GA4 glossary to understand key terms and what they mean for marketers.
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KPIs & Metrics Metrics and Dimensions: A Guide for GA4 Newbies
Metrics and dimensions provide a clearer picture of user behavior, traffic, and content performance. This guide gets you up to speed and recommends a list to get you started.
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KPIs & Metrics How to Create Social Media OKRs that Work (with Examples)
Social media OKRs keep you focused on business priorities, while encouraging inter-department communication. This guide explains why OKRs work, and example social media OKRs to inspire your own.
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KPIs & Metrics 5 Omnichannel Metrics Marketers Must Measure for Success
With the average consumer accessing multiple platforms a day, it's only a matter of time inconsistencies happens. This guide recommends five omnichannel metrics to align your marketing, sales, and customer success departments.
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KPIs & Metrics How to Create a Compelling Facebook Ads Report for Clients: A Beginner’s Guide
A solid Facebook ad reporting process for clients can strengthen client relationships and improve campaign performance. Get started with this guide.
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KPIs & Metrics Agency Performance: What to Measure (Besides ROI) on DashThis
ROI doesn’t tell you what works (and what doesn’t) right down to the granular level. This guide reintroduces some of the most common metrics if you don’t know where to begin measuring your agency's performance.
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