Time-saving web analytics report template for busy marketing agencies

Are you a marketer with too much on your plate? A comprehensive dashboard can help you track all your web analytics metrics, including SEO, social media, and Google Analytics 4 metrics. Save time gathering and analyzing valuable insights from your digital marketing efforts and uncover opportunities to improve the user experience or campaign performance.

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Understand your marketing data without the headache with DashThis’s web analytics report

When marketing moves quickly and you’ve got multiple data sources across multiple clients to analyze, you need all the help you can get to make this process easier. See how your marketing efforts are performing at a glance and show the value of your work to your clients with this web analytics dashboard.

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Which web analytics KPIs to include in your report?

Reporting web analytics data doesn’t need to be complicated. Our web analytics reports visualize all the key performance indicators so you can create awesome marketing performance reports.

Whether you’re refining a marketing strategy or tweaking a campaign to drive more engaged web traffic, these KPIs help you measure progress and show the value of your work during client meetings.

Feel free to adjust your metrics based on your data analysis goals and your client’s needs.

Google Analytics preset widgets illustration

Traffic analysis metrics
Example metrics:
- Source
- Medium
- Source/Medium
- Campaign traffic
These KPIs help identify which marketing channels attract the most engaged users. Use these insights to understand your audience and improve marketing efficiency. For example, you can determine whether organic traffic, referral sources, or direct traffic brought in more engaged website traffic to decide which channels to invest in.
Landing page KPIs
Example metrics:
- New users
- Bounce rate
- Unique visitors
- Average session duration
- Number of pages visited/session
- Key events
- Landing page views
- Events, such as : File downloads or form submission
Landing pages are the entryway to conversions, so they must be optimized. Our web analytics report has the key landing page KPIs ready-to-use for you so you can get straight into ensuring your landing pages are performing well. Also, add website visitor metrics like new visitors, returning visitors, unique visitors, and the number of pages they visit in the report’s time frame.
Ad spend metrics
Example metrics:
- Cost per conversion
- Return on ad spend (ROAS)
- Return on investment (ROI)
- Cost per lead
This is where the rubber hits the road in digital marketing, so tracking conversions is essential. Your conversion metrics tie in with landing page performance and website traffic sources, which is why our web analytics report lets you have all these stats in the same place.
PPC campaign performance
Example metrics:
- Conversions
- Average cost per click
- Click-through rate
- Conversion rate
- Impressions
PPC ads optimization in tools like Google Ads usually involves a mix of data-driven decision-making and healthy trial and error. Use a web analytics dashboard to compare campaign performance or decide which elements to optimize.
Social media performance metrics
Example metrics:
- User engagement rate
- Reach and impressions
- Clickthrough rate
- Conversion events
- Likes and shares
Do you know your conversion rate from social media? Or how does your client’s social media performance compare to their competitors? Tracking performance metrics can help you make more informed optimization decisions and help you derive actionable insights from your data for your clients.

Check out how your website data looks in your custom report! Get your sample web analytics summary report today

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Simplify data interpretation with engaging visuals

Turn your raw data points into actionable insights with the right visuals. Use charts and graphs to illustrate trends, break down complex data, and make it easier for your clients to understand. Some examples include:

Lists

These widgets allow you to compare campaign metrics like click-through and bounce rates side by side. They also make it easier to adjust your social media or email marketing content strategy or compare channel efficiency.
Line graphs

Line graphs are ideal for showing how a metric changes over time. Use this visual to track trends in follower growth, conversion rate, or ad spending over a specific time frame.
Pie charts

Use a pie chart to categorize a metric into different categories for a more precise analysis. For example, you could break down your audience demographics or see which demographic tends to engage with your email marketing content.
Bar charts

Stacked columns help show the change in multiple KPIs over time. For example, you can track cost-per-lead or customer acquisition costs to see if your campaigns are more cost-efficient. This is perfect for visualizing progress over different time periods.

Want to see how your own data looks with these visual elements or preset KPIs?
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Create your own web analytics report with DashThis in 3 steps

Whether you’re reporting sales numbers for your client’s e-commerce business or need an overview of a comprehensive digital marketing strategy, you’ll be up and running in three steps.

Create your free DashThis account

All you need is your work email and a password. To try DashThis, sign up for our 15-day free trial. No credit card is required.

Connect your web analytics tools

Whether you want to track your website performance, build social media engagement reports, or visualize website visitor trends, we’ve got you covered. Add your data sources to DashThis and you’re good to go.

Drag and drop your metrics

Add the platforms you need to report on from the drop-down menu. Then, customize the presentation and analysis to match each client's business goals with DashThis’s drag-and-drop builder.

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Simplify your web analytics reporting with our 34+ digital marketing integrations

No more switching tabs between different tools during presentations or worrying if your report is up to date. You’ll have all your digital marketing data in one convenient dashboard.

Can’t find a native integration for your data? No worries—you can upload your data to DashThis as a CSV file.

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Automate your web analytics reporting process with DashThis!
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Personalize your reports

Clients have different needs and preferences, and your reports need to be flexible. Our templates are fully customizable, so you can drag and drop new sections and adjust how your report looks without any coding experience.

Once you’ve connected your web analytics platforms to DashThis, we automatically update your reports with the latest metrics.

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Unlimited Users

With DashThis, you don't have to pay for each user, so you can be confident that everyone who needs access to your dashboard will get it. This also simplifies internal budgeting.

Customizable reports

Your clients have different needs and preferences. Customize the color scheme or change your data visualization to suit their needs. It’s your data, and you should be able to control how it looks.

Fully white-labeled dashboards

Customize your website analytics reports with your client’s brand colors and logo for that extra professional touch. DashThis's white label and custom theme features enable you to tailor your report's appearance and reflect your agency's branding, even down to the website subdomain.

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