If you’re a busy marketer spending too much time on reporting, there’s a better way. DashThis’s social media report template helps you track your social media campaign performance and show your results in real time. Automate your reporting away so you can focus on growing your community and improving social media performance for your clients.
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Reporting can take many hours a week, depending on the number of clients you have. Our customizable report template includes the best social media metrics to track your marketing initiatives and paid social campaigns in one place.
No more inefficient manual reporting in Google Sheets, Google Slides and PowerPoint. Save time creating actionable reports with automated social media reporting templates so you can focus on hitting your social media KPIs and delivering results for your clients.
There’s a dizzying variety of different metrics in social media reporting, and what to include depends on your social media goals. Use this list of the most common metrics to track to inspire your own reporting process for different campaign goals. Facebook, TikTok ads, LinkedIn, Instagram, Facebook Ads, LinkedIn Ads… we’ve got you covered!
Audience growth metrics track how many people your social media content reaches and how much your page grows. It is one factor affecting your brand visibility and how impactful your content is.
Metrics to track audience growth:
Tip: You can go deeper by combining audience growth metrics with an audience demographic analysis to track which audience segments to focus on.
Metrics such as engagement rate, post saves, likes, comments, shares, and conversions show how your audiences interact with your social media posts.
For example, you can track the impact of these changes on your engagement rate to determine which content formats resonate with your audience.
In paid social campaigns, you want every click or interaction to serve its purpose and maximize your budget. To do this, track these metrics to benchmark the performance of your boosted posts and social media advertising efforts.
These metrics help quantify the cost of your paid social media efforts, such as TikTok ads, LinkedIn ads, and Pinterest ads. They are especially useful for comparing the ad spend of social media channels against other channels or showing the effectiveness of social media in driving revenue compared to other marketing channels.
Recommended metrics to track ad spend:
Plugging your social network data into our simple social media report template is as easy as 1-2-3. You’ll start saving time creating reports in Excel while making it easier to communicate your social media insights to your clients.
Create your DashThis account
All you need is your work email and a password. Sign up for our 15-day free trial to give DashThis a try, no credit card required.
Connect your social media platform
Include all your social media data from paid ads to organic social media efforts—Facebook insights, Instagram insights, TikTok insights, Youtube and LinkedIn data… all in the same report!
Select your social media report template
Choose the social media report template from the drop-down menu, and you’re all set!
No more toggling between different social platforms to gather all your data.DashThis’s automated dashboards combine all your social media data, making it easy to determine results or decide what to optimize in one report.
Facebook Insights
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Analytics 4
TikTok Ads
Pinterest Ads New
Pinterest New
Klaviyo
What good is a report template if it’s not customizable? DashThis provides a reporting automation tool to help you automate your entire reporting process, especially for busy social media managers. It's quick, simple, and fully customizable—right on!
Drag-and-drop widgets
Your clients have different preferences and needs, and your reports must adapt accordingly. Use our variety of data visualization tools and customization options to report on the key performance indicators (KPIs) your clients deem essential.
Tell a story about your data
For your reports to truly impact your client, you must interpret the numbers and communicate their meaning. Use DashThis’s flexible templates to make your data easier for your clients and stakeholders to understand.
White label social media analytics reports
Speaking of flexibility and customization, our tool allows you to create beautiful white-label social media reports that reflect your brand! You can customize everything from colors to logos to layouts… even the report URL itself!
A good social media report should focus on the relevant KPIs to your client’s social media and business goals. So if your client’s aim with social media is to improve brand awareness, report on impressions, reach and share of voice.
Next, social media reports should be easy to understand. Use visuals like bar charts and graphs to illustrate your data and make it easier for your client to understand. In addition to visualizing data, you need to include analysis and actionable recommendations to make the data actionable.
An executive summary acts as the preview of a report. It outlines the changes in the most important metrics in the report in the month and provides the key takeaways relevant to the people reviewing the report to make decisions.
Social media analysis is essentially reviewing and using your social media data to make more informed business decisions for your clients. You could compare engagement metrics across social media channels to decide which channels to prioritize. For a more in-depth explanation, check out our guide on writing social media reports.
You can schedule daily, weekly, or monthly reports according to your needs. Whether you prefer monthly reports monitoring ongoing campaigns, quarterly reports to get an overview of your social media marketing efforts, or tracking top-performing posts for closer analysis and presentations, you can change the report scheduling to a frequency that best suits your requirements. More on DashThis’s report automation features here.
Absolutely! You can share your dashboard with your clients and their stakeholders, granting them access to view and interact with the data.
You’ve put in the work to build a comprehensive dashboard, now it’s time to send it to your clients. DashThis gives you three ways to share your insights: with a link, a pdf or an automated email.
Email + automated report scheduling
With our automated email dispatch option, your clients or team will receive a link to access their social media reports on a set schedule. Set it to deliver every week or month automatically and you’ll never need to set a reminder (or forget) to send your report on time again. You can even include a PDF copy of the report for offline access.
With a URL share
Shareable URLs are one of the easiest ways to get your social media report into your client’s hands. There’s no fiddling with files, and your clients can access your social media reports across multiple devices easily as long they have Internet access.
PDF export
Sometimes, you want offline access to your social media data, or you need to send your report through WhatsApp. DashThis’s PDF export function makes this possible.
Need a specific report to showcase your marketing campaign’s data? We’ve probably got it. Here are a few examples to get you started.
Facebook Page and Meta Ads reports
Track important Facebook page and Facebook ads metrics like impressions, engagement rate, and conversions. You’ll learn what type of content your audience engages with and where you can improve your Facebook performance.
Tiktok Ads Reports
Visualize your TikTok ad data with this customizable template! It helps you optimize content and get a better return on investment from your paid advertising efforts.
LinkedIn Reports
Make the most out of your LinkedIn campaigns and social media marketing efforts by tracking your campaign metrics in one place.
Google Analytics 4 Reports
Track key metrics, such as traffic from social media channels to understand if people are landing on your website from your social media content and how engaged they are
YouTube report template
If your video marketing involves YouTube, ensure you track your video performance - including time watched, number of views and other engagement metrics. Get all these metrics into an engaging report with this YouTube report template
Instagram Reports
Our Instagram report template comes with the top KPIs and metrics for you to use as it is, or customize for your client’s unique marketing strategy.
Need more than a social media report template to streamline your reporting? No worries, check out our other pre-built templates to help you build the reports you need.
SEO report template
SEO often involves technical jargon that clients find difficult to grasp. Use our SEO report template to monitor your SEO results, and include explanations where necessary to make your data relevant to your clients' business goals.
PPC report template
Share your paid search marketing results with our PPC report template. Its clear structure and visuals make it simple to compare campaign results, spot growth opportunities, and communicate to clients how to improve their PPC campaigns.
Pinterest Ads report template
With our Pinterest report template, show your clients the engagements they get from all pins and boards from paid and organic traffic.
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
