SEO Reporting Dashboard for Agencies

An SEO reporting dashboard is a report that automatically collects data from your SEO platforms, centralises it in a single dashboard, and generates client-ready reports without manual exports. DashThis is an SEO reporting dashboard and SEO client dashboard built for digital marketing agencies.

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SEO reporting dashboard background

How DashThis works as an SEO dashboard for agencies

As a digital marketer, you know that measuring SEO performance is critical to getting results. But, SEO analytics doesn't need to be a pain the neck and that's where an SEO dashboard comes in. Here's what an SEO dashboard entails.

 

What is an SEO reporting dashboard?

An SEO reporting dashboard is a reporting tool that lets agencies track SEO data, display analytics, and create client-ready reports. DashThis is an SEO reporting dashboard that centralises data from Google Search Console, SEMrush, and Moz into a single automated report that updated automatically. 

what is a an SEO reporting dashboard

Why use an SEO reporting dashboard?

Agencies use an SEO reporting dashboard to save time on manual reporting and give clients a clear, up-to-date view of campaign performance. Using a custom dashboard with your SEO clients' metrics lets you easily explain what you're doing and why.

Why use an SEO reporting dashboard?

What are the benefits of using an SEO reporting dashboard?

The main benefits of using an SEO reporting dashboard are automated data collection, centralized multi-channel reporting, and clearer client communication. DashThis combines metrics from Google Search Console, SEMrush, and other platforms into one report, so agencies can demonstrate campaign value without manual exports.

What are the benefits of using an SEO reporting dashboard

Create your own SEO reporting dashboard today!

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What are the best SEO reporting dashboard KPIs?

From bounce rate to traffic sources and everything in between, there are a ton of different KPIs you could track. But, the best dashboard will only have a few critical KPIs that allow your client to grasp the big picture of what you're doing (you don't want to overwhelm them with too much detail).

SEO reporting dashboard KPIs
  • Sessions by landing page

    Sessions by landing page

    Sessions by landing page tells you how many sessions included a particular landing page on a website.

  • Conversion Rate

    Conversion Rate

    Conversion rate tells you how many users took a desired action on a website (like making a purchase or signing up to a newsletter).

  • Organic traffic

    Organic traffic

    Organic traffic measures how many users came to a website via clicking on a search result in Google, Bing, or another search engine.

  • Backlinks

    Backlinks

    Backlinks is a link building metric that tells you how many links on other websites direct users to your website.

What are the top SEO reporting dashboard metrics?

The trick here is to track only those metrics that give both you and your client concrete, actionable insights.

KPI Report Template

Google Analytics organic search traffic Google Analytics organic search traffic

This metric tracks the amount of traffic on a website that came from organic searches.

Google Analytics goal completions Google Analytics goal completions

Goal completions measures how many visitors to a website completed a goal (as defined by you - for example, downloading something or making a purchase).

SEMRush keyword rankings SEMRush keyword rankings

This metric tells you a website's search ranking when someone searches for particular words or phrases.

Google Search Console search queries Google Search Console search queries

Search queries are what users actually type into a search engine - this metric tells you where a website ranks when a particular search query is made.

Check out these KPIs and metrics in your own SEO dashboard!

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What platforms should a SEO reporting dashboard include?

SEO doesn't perform in isolation, and your reporting shouldn't either. DashThis connects to over 30 platforms, from Google Ads and Meta to LinkedIn and Mailchimp, so you can see how your other channels are influencing organic performance, and the other way around. Missing an integration? Upload your data as a CSV and it pulls straight in. 

SEO reporting dashboard example

DashThis' SEO reporting dashboard makes it easy for you and your marketing team to get rolling. It comes preloaded with the top KPIs (it's also fully customizable), lets you create automated reports (no more playing around with Excel!) and lets you easily share them with clients.

SEO reporting dashboard example

How to create a SEO reporting dashboard

Link up your data sources, choose a template and you're up and running.

Create your seo reporting dashboard

Create your DashThis account Create your DashThis account

Just enter an email address and a password.

Connect your digital marketing tools Connect your digital marketing tools

DashThis connects to over 30 digital marketing platforms, including Google Search Console, SEMrush, Moz, and Google Ads.

Create your SEO dashboard Create your SEO dashboard

Work from a template or create your own dashboard from scratch.

Create your own SEO dashboard today!

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White label SEO reporting dashboard

Customize the look and feel of your dashboards so they match your agency's branding.

Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

white label SEO reporting dashboard 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

More SEO dashboards

We've got a ton of other dashboards and templates for digital marketers - check them out!

SEO reporting dashboards

Google Analytics SEO dashboards Google Analytics SEO dashboards

Bring together all your Google Analytics data into one dashboard so you can see at a glance how your web analytics data is going.

Explore this dashboard

Web Reporting Web Reporting

Web analytics can be data-heavy, which is why our web reporting dashboard streamlines the data collection and visualization process.

Explore this dashboard

Social media dashboard Social media dashboard

Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.

Explore this dashboard

DashThis blog: SEO and digital marketing resources

Check out our blog for info and tips on everything digital marketing as well as new product information. You can also sign up to our newsletter to make sure you're always up to date.

SEO reporting dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • I was skeptical about DashThis’s new AI Insights but when I tried it, I was shocked. It sounded exactly like how I’d write it, with accurate and even insightful recommendations. I’m really looking forward to seeing how much time we can save this month.
    Pam Kearley Director of Strategy
  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santala - Digital Planner Juho Santala Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree

Frequently Asked Questions: SEO Reporting Dashboard

What does an SEO reporting dashboard do?

An SEO reporting dashboard automatically collects data from your SEO tools and platforms, and presents it in a single visual report that agencies can share with clients. It replaces manual data exports and spreadsheet-based reporting with a dashboard that updates in real time. 

Which SEO tools does DashThis connect to?

DashThis connects to Google Search Console, SEMrush, Moz, Ahrefs, and over 30 other digital marketing platforms. Data from all connected sources updates automatically, so your SEO client dashboards are always current without any manual effort.

Can agencies white-label the SEO dashboard?

Yes. DashThis offers a fully white-labelled SEO dashboard with a custom domain (for example, reports.yourcompany.com), custom branding, and the option to remove all DashThis branding. White-label SEO client dashboards are available on paid plans.

How long does it take to set up an SEO reporting dashboard in DashThis?

Agencies can have an SEO dashboard running in minutes: connect a data source, select a template, and the dashboard populates automatically.

SEO reporting dashboard solution

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