Google Business Profile Reports & Dashboards

Google Business Profile, previously known as Google My Business or GMB, is a Google product that enables your organization to manage your online presence across Google Maps and Google Search, as well as track your local businesses' data. With Google Business Profile, you can gather insights on how customers searched for your business, where they come from, as well as how many potential customers called your business from local search results and maps.

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Preset Widgets
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Metrics & Dimensions
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Dashboad Template

Create your Google Business Profile dashboard today!

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Your GMB dashboard could look this great

See this dashboard in action here!

See this dashboard in action here!

Scale with your own templates

Don't start your dashboards from scratch ever again; choose from one of our preset templates or create your very own report template in seconds!

Get an overview of all GMB locations

Analyze your data even closer by combining all your GMB location listings, into one, neat dashboard or widget! Allowing you to track all your locations performances and make improved data-driven decisions in no time.

Build your history

With Google My Business, you get 18-months of historic data. However, with DashThis, there are no limits! The minute you sign up, we save your data in your account so that you build up your own historical data for as long as you need to.

Gather all your data sources

Google My Business is just one of the many platforms you use for digital marketing: Google Analytics, Google Ads, Google Search Console, Facebook, LinkedIn, Hubspot... With DashThis, you can gather them all in the same report!

Get multiple sharing options

Share your reports with your clients in seconds with automatic email dispatches, easy-to-share URLs, and printable PDFs. The choice is yours!

Get unbeatable support

With DashThis, you get better customer support than you could dream of. Our awesome product specialists are always ready to help you get the most out of your reports!

Create your dashboard now

Available Preset Widgets

Your most useful GMB KPIs are ready to use! Just drag-and-drop them in your reports!

Google My Business Dashboard Preset Widgets

Phone Calls

This historic widget shows the number of times the phone number was clicked for your business.
Discovery Searches

This historic widget shows the number of times your business listing was shown when searching for a category, a product, or a service you offer (ex. restaurant).
Direction Requests

This historic widget shows the number of times driving directions were requested for your business.
Website Clicks

This historic widget shows the number of times the website of your business was clicked on.
Customer Actions

This trend widget shows the number of times the following actions were completed on your listing: Website Clicks, Phone Calls, and Direction Requests.
Total Views by Google Service

This trend widget shows the number of times your business was found via Google Search or Google Maps.

Want to see all our Google My Business preset widgets?
You’ll find them in your new dashboard!

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Available Metrics, Segments, & Dimensions

These are the top 10 metrics users usually include in their GMB dashboards:

Direct Searches: The number of times your business profile was shown when a user searched directly for your business name or address.
Discovery Searches: The number of times your business profile was shown when a user searched for a category, product, or service you offer (ex. restaurant).
Branded Searches: The number of times your business profile was shown when a user searched for your brand or a brand related to your business.
Views on Search: The number of times your business profile was viewed on Google Search.
Views on Maps: The number of times your business profile was viewed on Google Maps.
Website Clicks: The number of times your business's website was clicked on.
Phone Calls: The number of times your business's phone number was clicked on.
Directions requests: The number of times driving directions to your business location were requested.
Total Searches: The number of times your business was shown to a user, either from a direct, a discovery, or a branded search.
Rating: The average rating given for each review published on your business profile.

Want to see all our Google My Business metrics, segments, & dimensions?
You’ll find them in your new Google My Business dashboard!

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Other Useful Integrations & Data Sources

You use Google My Business along with many other platforms! Why not connect them all in DashThis?

Learn to use Google My Business in our Help Center

Reporting on Google My Business listings with a DashThis dashboard

Read about Google My Business on our blog

Google my Business / Profile Integration FAQ

Why did Google My Business change its name to Google Business Profile?

Google rebranded Google My Business to Google Business Profile to emphasize the direct management of business listings within Google Search and Google Maps. This change simplifies how businesses update their profiles and interact with customers.

How does Google Business Profile help with local SEO?

Google Business Profile plays a crucial role in local SEO by increasing your business’s visibility in local search results and Google Maps. Keeping your profile updated with accurate information, reviews, and engaging content can improve your rankings. With DashThis, you can track your GBP performance effortlessly in a customized dashboard, helping you refine your local SEO strategy with real-time insights.

How can I track conversions from my GBP?

Tracking conversions from your GBP is essential to understanding how users interact with your business. By using UTM parameters and integrating Google Analytics, you can measure phone calls, direction requests, and website clicks. DashThis simplifies this process by compiling all these key conversion metrics into a single dashboard, allowing you to monitor your success with ease.

What are the benefits of using Google Business Profile with Google Search and Maps?

GBP enhances your presence on Google Search and Maps, helping potential customers find your business quickly. It provides essential details like business hours, location, and customer reviews, leading to better engagement. With DashThis, you can integrate GBP data into a comprehensive dashboard, making it easier to analyze and optimize your online presence for maximum impact.

How can I optimize my business information and customer engagement using Google Reviews?

Google Reviews play a crucial role in shaping your business’s reputation and improving customer engagement. Positive reviews build trust and enhance your visibility in search rankings. Keeping your business information accurate and responding to reviews promptly can optimize your online presence. With DashThis, you can track review trends, analyze customer feedback, and integrate these insights into your dashboard, helping you refine your optimization strategies and boost customer engagement effectively.

Can I track my service area performance on Google Business Profile?

Yes, businesses that operate in a service area rather than a physical storefront can still optimize their GBP listing. You can monitor impressions, engagement, and inquiries from your service area. DashThis allows you to visualize this data effectively, giving you insights into where your customers are coming from and how to improve targeting efforts.

How does DashThis help analyze historical data from my GBP?

Google Business Profile provides only 18 months of historical data, but with DashThis, you can store and track your business data indefinitely. Our platform ensures you never lose valuable insights, enabling you to compare trends and make data-driven decisions for long-term success.

Why should I use DashThis for Google Business Profile reporting?

Manually tracking and analyzing GBP performance can be time-consuming. DashThis automates this process by gathering all your key metrics into an easy-to-read dashboard. Our platform allows you to combine GBP data with other marketing sources like Google Ads, Analytics, and Facebook, providing a complete view of your marketing efforts in one place.

How can I get started with a GBP dashboard on DashThis?

Setting up your GBP dashboard with DashThis is simple. Sign up, connect your Google Business Profile, and start tracking essential metrics like local search visibility, customer actions, and conversion rates. Try DashThis today and gain full control over your GBP insights!