Need a monthly Instagram analytics report template to report your client’s Instagram metrics? Save time manually creating reports in Excel or Google Sheets, and more time delivering awesome Instagram marketing campaigns with DashThis’s report template.
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It takes hours to create a professional-looking social media marketing report to present to your clients from scratch. You’ve got to think through which metrics to include and how to process marketing data from different channels.
Most importantly, reports need to be actionable and easy for busy clients to understand. And it gets more complex when you’ve got multiple clients with different needs. Report automation tools like DashThis are here to help you save time and make this time-consuming process easier.
Our Instagram report template comes with the top KPIs and metrics for you to use as it is, or customize for your client’s unique marketing strategy. Here’s a few KPIs that are handy to include in your Instagram reports. They also come pre-loaded in our report template.
If you need more guidance, check out our comprehensive guide on Instagram KPIs.
Metrics like engagement rate, likes, comments, and shares show if your audiences interact with your content and find it relevant. They are useful for measuring the effectiveness of your Instagram content strategy and audience interactions.
Track your follower growth rate to understand the number of new followers you attract. This metric tracks the effectiveness of your Instagram content strategy.
Website clicks measure the number of clicks on a link to your website from your Instagram profile. It’s useful if you want to see how effective your content is at driving social media audiences to a sales page or content offer.
This important metric compares the number of clicks an Instagram ad receives to the total number of its impressions. CTR measures how engaging your ad copy and creatives are. It can also track if you’re reaching the right target audience. Refer to industry benchmarks to see if your ads meet expectations.
A brand awareness gauge, this metric tracks how many people have viewed your business profile over time from your content. Helps you track how interested people are in your Instagram profile and posts.
Demographics help you learn about the people engaging with your Instagram posts, such as their age, gender, location, and when they are most active. Use this information to shape your messages, target your ads, and plan future posts.
Use visual elements to guide your clients through your Instagram report presentations - all included in DashThis’s Instagram report template. Some examples include:
Easily compare campaign metrics like clicks, engagement rate and conversions to identify your top-performing posts or hashtags and fine-tune your Instagram content strategy.
Show how Instagram metrics change over time. Use this visual to track follower growth, conversion rate or ad spend trends.
Use a pie chart to break down a metric into different categories like audience demographics or post type for easier analysis.
Stacked columns help show the change in multiple KPIs over time, such as the engagement rate of Instagram posts or the frequency with which your audience saves them. They also help show progress and whether a change has had the intended effect on your Instagram metrics.
From Instagram ads tracking to engagement insights on your Instagram Stories and Reels, this report template makes it simple to create a comprehensive Instagram performance report. Plus, you only need three steps to get started.
Create your DashThis account.
All you need is your work email and a password. Sign up for our 15-day free trial to give DashThis a try, no credit card required.
Connect your social media platforms
Add your Instagram account data to DashThis with a click. You can also track the performance of your other marketing channels in one dashboard. Connect your client’s other digital marketing channels and web analytics tools, from Google Analytics, SEO and TikTok Ad
Select your Instagram analytics report template
Choose the Instagram reporting template from the drop-down menu. Yep, it's that easy!
Marketing campaigns now involve many channels, and sometimes you need to report on all of them simultaneously. DashThis supports 34+ digital marketing tools and platforms including SEMRush, Google Ads, LinkedIn and more.
Pinterest Ads New
LinkedIn Ads
TikTok Ads
Meta Ads
Facebook Insights
Facebook Ads
Facebook Business Manager
Instagram Ads
YouTube
Pinterest New
Klaviyo
Google Analytics 4
We've designed DashThis with digital marketers in mind so you'll have just what you need at your fingertips.
34+ integrations
Save yourself the trouble of manually toggling between different apps and platforms during data collection and analysis. Connect multiple marketing data sources to DashThis and get all your data in ONE platform.
Easy to use
No coding experience needed here. DashThis’s intuitive drag-and-drop interface makes it simple to create and edit client reports
White label social media reports
Customize your Instagram reports with your client’s brand colors and logo for that extra professional touch. DashThis's white label and custom theme features enable you to tailor your report's appearance.
World-class customer support
Each DashThis account has a product specialist assigned to it. You’ll have someone on hand to help you if you have questions or need help to make the most out of our reporting tool.
Time-saving automation
Schedule reports to send actionable insights to your marketing team or clients and keep them updated on your campaigns with little effort. This way, you’ll never forget to send a report again.
Get your digital marketing data working for you with our other reports.
Social Media report
Track and compare performance across TikTok, LinkedIn, Instagram, Pinterest and Facebook.
Google Analytics 4 report
Analyze how your social media content strategy is driving traffic to your website or triggering key events on your landing pages.
Facebook Ads Report
Optimize your Facebook ad performance and make data-driven decisions with confidence.
LinkedIn Ads report
Get full visibility on your LinkedIn ad campaigns and track your ROI to communicate the value of your work to clients.
Need more than an Instagram analytics report template? No worries, check out our other pre-built templates.
Social Media Report Template
Combine all your social media platform data into one template for easy tracking and client reporting.
Local Business Report Template
This report template focuses on how your digital marketing affects sales. Perfect for small business owners or agencies working with busy business owners.
Digital Marketing Report Template
Email, SEO, Google Ads, TikTok, Instagram data , and Facebook—this template is ideal for reporting on complex multi-channel marketing efforts in real time. Combine all your top marketing KPIs into a single report.
Why are social media report templates important?
Report templates help you create a consistent structure for your client’s social media reports. Besides helping you save time creating reports, templates ensure your clients know what to expect and what to pay attention to as they review your data.
Do you need a third-party reporting tool to create an Instagram analytics report?
Strictly speaking, no. Instagram Business accounts come with Instagram insights which is helpful for getting started with analyzing your Instagram performance. You can also track your analytics manually with a spreadsheet. However, if you want to do more detailed comparisons between channels or see a complete picture of your digital marketing efforts it might help you save time by relying on reporting automation tools.
How to create an analytics report for Instagram?
Here’s a quick overview of the steps required.
We explore the data analysis process more in this guide.
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
