Reddit Ads Analytics: 10 Metrics & Dimensions to Measure

Reddit advertising is tough to crack due to its anti-ads culture.

Despite that, the community-powered platform offers a golden opportunity to engage with a niche audience, foster genuine connections, and position your brand in front of targeted customers.

The trick to accomplishing all three? A laser focus on relevance, transparency, and community.

To nail these elements, monitor your Reddit Ads analytics. Daily tracking of your ad spend and performance allows you to pivot quickly toward what resonates with the community, ensuring your content builds trust and remains relevant while maximizing your budget.

Why Reddit Ads Analytics Is Essential in Your Ad Strategy
Metrics or KPIs? Choosing the Right Reddit Ads Performance Indicators
10 Most Important Reddit Ads Metrics & Dimensions to Track
How to Use Reddit Ads Analytics to Improve Your Campaign Performance
Automate Your Reddit Ads Analytics Reporting with DashThis Today

Why Reddit Ads Analytics Is Essential in Your Ad Strategy

Reddit Ads may not be as huge as Google Ads, LinkedIn Ads, or Pinterest Ads, but its unique audience makes them a powerful alternative.

Target your niche audience

With over 138,000 active subreddits — each dedicated to specific interests and industries — Reddit offers unparalleled audience segmentation opportunities.

This enables precision marketing. Run targeted ads within engaged niche communities and watch your personalized messaging drive higher conversions than broad-audience campaigns.

Identify your winning ad formula

Reddit offers multiple ad types, including free-form ads, AMA® Ads, and the new dynamic product ads (beta).

Deciding where to focus can be challenging for newcomers to Reddit's community dynamics. Adding ad groups, budgets, bidding strategies, and copy and creative makes it overwhelming.

That's why your Reddit Ads analytics matters — it reveals which ad formats, messages, and targeting parameters drive engagement, helping you determine the next best move.

Avoid overspending

Reddit ads are a small part of your ad strategy. As you run multiple search and social ads concurrently, track the channels driving awareness and conversions.

It ensures every dollar of your budget generates maximum ROI while improving your campaign effectiveness.

To view all your ad campaigns at a glance, consider using reporting analytics tools like DashThis. Instantly spot which ads have high returns on ad spend (ROAS), drive higher click-through rates (CTR), reduce cost-per-click (CPC), and more.

Grab this Reddit Ads report template with your own data!

DashThis is the easiest reporting tool. Gather all data from Reddit and other marketing channels into one beautiful report, automatically. Start your free 15-day trial today.

Metrics or KPIs? Choosing the Right Reddit Ads Performance Indicators

Metrics are quantitative indicators that track your ad campaign activity. Examples include engaged clicks, impressions, and CTR.

On the other hand, key performance indicators (KPIs) are revenue-focused metrics tied to your bottom-line business objectives. These critical measures include cost per acquisition (CPA), conversion rate (CVR), ROAS, and sales.

💡Track both metrics and KPIs to determine if you've accomplished your goals and understand your progress.

How do you decide what to track? Start with your desired outcome and reverse-engineer the metrics that directly influence it.

For example, a beauty supplement eCommerce store focusing on awareness would select brand lift measurement as its primary KPI, then track supporting metrics like clicks, CTR, ad recall, brand recall, and share of voice.

Reminder: Measure metrics outside your redditforbusiness account for a clearer picture of your user behavior (e.g., page visits, new users in landing page report on GA4).

DashThis tip: If you're unsure what to track, our premade Reddit Ads dashboard has built-in metrics and KPIs sorted by popularity. You'll likely spot a few relevant to your campaign. To add these metrics, click Preset Widgets and select accordingly.

10 Most Important Reddit Ads Metrics & Dimensions to Track

Here are the most common metrics and dimensions monitored on Reddit. Start here to measure what truly matters.

Key Reddit Ads metrics

(i) Impressions: Number of times your ad was shown to Reddit users.

(ii) Clicks: Number of clicks on your ad.

(iii) Click-through rate (CTR): Percentage of Reddit users who clicked your ad.

(iv) Reach: Number of unique Reddit users who saw your ad.

(v) Cost per click (CPC): Average cost for each ad click.

Key Reddit Ads dimensions

Segment your metrics by the following dimensions to extract more insights about your target audience.

(i) Ad name: Name of Reddit Ad (e.g., Sweater UGC)

(ii) Campaign name: Name of Reddit Ad campaign (e.g., Winter Launch - Sweater).

(iii) Region: Targeting based on geographical location.

(iv) Placement: Location of your ad on Reddit (e.g., first feed placement, search page, popular page).

(v) Community: Targeting based on user behavior on subreddits or Reddit communities.

💡PUTTING IT TOGETHER

Running multiple Reddit Ads campaigns simultaneously? Track key metrics like cost, impressions, and clicks by Community (dimensions). This way, you can compare all ads at a glance and identify top and underperforming campaigns quickly.

How to Use Reddit Ads Analytics to Improve Your Campaign Performance

Reddit plays by different rules. Here are five ways to create standout ads on the social media forum.

1) ANALYZE SUBREDDITS ENGAGEMENT

Different subreddits yield different results. Tap into these communities to refine targeting and increase the likelihood of converting casual browsers into customers.

Example: A matcha eCommerce store with high ad engagement in the r/matcha and r/tea subreddits might expand to a subreddit like r/baking, a community of bakers creating new recipes that incorporated matcha.

2) A/B TEST CREATIVES

Incorporating Redditors' lingo into your copy or using text overlays in your ad design, consistently experimenting with new creatives prevents ad fatigue and drives higher engagement.

Using the same example, the matcha eCommerce store might test a customer-created video against a high-res photo of matcha desserts to see which drives higher CTR.

3) IDENTIFY TOP PERFORMERS

Analyze which ad format (and at which ad placement) drives results at each funnel stage. Do your short-form video ads generate more brand awareness? Are AMA ads delivering higher conversion rates at decision stages? Let the data reshape your ad strategy.

4) OPTIMIZE BIDDING STRATEGIES

Adjust your bidding strategy based on ROAS, not guesswork. Test different campaign objectives using the lowest cost strategy for cost-effective results or cost cap to control your CPC.

5) TRACK SENTIMENT

Public sentiments matter as much as numbers. Monitor how your user base feel about your ad: review comments, check upvotes, search your brand on the forum to gauge brand perception, etc. And pivot your campaigns accordingly.

Automate Your Reddit Ads Analytics Reporting with DashThis Today

Drowning in data from multiple Reddit Ads campaigns? Managing different ad accounts and manually tracking raw data costs you hours weekly.

You need a better solution.

DashThis is the easiest reporting tool. Automatically gather your Reddit Ads performance data into a beautiful report and gain back hours of your time.

Here's how it works:

Connect your Reddit Ads account with DashThis (note: DashThis also connects with 40+ digital marketing channels and advertising platforms like Google Analytics 4 and TikTok Ads)
Select the free Reddit Ads report template
Pick your metrics in Preset Widget

Sit back while your Reddit Ads data is pulled into your report, automatically. Drag and drop the metrics as desired.

Customize your Reddit Ads dashboard to fit your needs.

For example, if you want to highlight campaign breakthroughs by adding your analysis directly in the report, click Static Widget > Comment. Add your findings.

Click Save.

After customizing your report, schedule an automatic email dispatch:

Hover over the Sharing Options icon in the top right
Click Share by Email
Set the dashboard period and frequency
Add an optional note
Click Schedule

Our automatic email dispatch lets send your Reddit Ads report on a pre-determined schedule. Recipients can view it in real-time.

Notice how you no longer need to deal with lengthy email threads and scattered communication. With DashThis, you'll share ad performance, educate clients, and distribute reports — all from a single platform.

DashThis is the easiest reporting tool that automatically pulls your entire Reddit Ads performance (and other marketing channels) into one beautiful report. Start your free 15-day trial today.