Pinterest Organic Reporting Now Available
The wait is over! Following our Pinterest Ads integration launch last month, we're thrilled to announce that Pinterest Organic metrics are now available in DashThis, completing our Pinterest reporting ecosystem! 🎉
The Pinterest Full Picture: Ads + Organic in One Place
With both advertising and organic Pinterest metrics now available, DashThis becomes your one-stop solution for comprehensive Pinterest reporting. Track your complete Pinterest strategy—paid and organic side by side—all within the same dashboard.
For marketers who rely on Pinterest's visual discovery platform to drive traffic and engagement, this integration brings a whole new level of reporting capability to your fingertips.
What Can You Track with Pinterest Organic?
Our Pinterest Organic integration goes deep into your content performance with metrics that matter. With these detailed metrics, your clients will finally see the full impact of all the effort you've put into your Pinterest strategy, proving the value of your work with tangible results.
This is just a preview of the most popular metrics, you can always check the full list in your account!
Engagement Metrics
- Engagement - Total engagement with your pins
- Engagement rate - Percentage of impressions that resulted in engagement
- Impressions - Number of times your pins were displayed
- Pin clicks - Number of clicks on your pins
- Pin click rate - Percentage of impressions that resulted in pin clicks
- Saves - Number of times your pins were saved
- Save rate - Percentage of impressions that resulted in saves
- Outbound clicks - Number of clicks to your website
- Outbound click rate - Percentage of impressions that resulted in outbound clicks
Video Performance Metrics
- Video views - Total number of video views
- Video starts - Number of times videos started playing
- Average video play time - Average duration of video views
- 10-second plays - Number of videos played for at least 10 seconds
- Played to 95% - Number of videos played to at least 95% completion
- Total play time - Total time spent watching your videos
Learn more about all metrics and dimensions available and their definitions.
Available Dimensions
Organize and analyze your data using these dimensions:
- Pin Title - The title of each pin
- Pin Image - Visual representation of each pin
- Pin Format - Type of pin (standard, video, carousel, etc.)
- Board Name - Name of the board where the pin was posted
DashThis Exclusive: The Visual Advantage
Unlike other reporting tools, DashThis shows your actual Pin images alongside performance data, giving you visual context that makes your reports more intuitive and actionable. See exactly which visual styles and elements drive your best results!
Ready-to-Use Dashboard Elements
We've pre-built multiple ways to visualize your Pinterest data instantly:
Preset Widgets
Add these pre-configured visualizations to any dashboard:
- Engagement Trends
- Top Performing Pins with Image by Clicks
- Top Board by Clicks
- Outbound Clicks Trends
Strategic Widget Bundles
Add entire sections of related metrics in a single click:
Account Overall Performance Bundle
A comprehensive set of widgets focusing on your account effectiveness, including:
- Total Impressions Trend
- Total Pin Saves Trend
- Outbound Click Rate
...and more!
Pin Performance
Focus on your Pinterest Pins Engagement and overall performance:
- Top Performing Pins With Image
- Pin Format By Impressions
- Pin Outbound Clicks
Start adding Pinterest Widgets Bundle to Your Dashboards
The Ultimate Pinterest Dashboard: Combine Organic + Ads
The true power of this release comes when you combine Pinterest Organic with Pinterest Ads metrics in a unified dashboard. Create side-by-side comparisons of:
- Organic vs. paid engagement rates
- Cost per click against organic click-through rates
- Combined impact on your website traffic and conversions
This holistic view helps you identify where to invest more in ads and where your organic content performs strongly enough on its own.
Getting Started is Simple
Ready to unlock the full potential of your Pinterest reporting?
- Log in to your DashThis account
- Create a new dashboard or open an existing one
- Click "Add a Data Source" and select "Pinterest Analytics"
- Connect your Pinterest account by following the prompts
- Start adding widgets with your organic Pinterest metrics!
For step-by-step connection instructions, visit our detailed connection guide. To understand the full capabilities and any limitations, check out our Pinterest Analytics documentation.
Your Feedback Shapes Our Roadmap
This Pinterest integration journey began with your requests, and we're committed to continuing its development based on your needs. Is there a specific metric or feature you'd like to see added? Let our support team know, and it might be included in our next update!
Happy reporting!
The Team at DashThis
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